Market Force Webinar Series
Which brands are excelling in 2010? Implications for CPG & Retail
Hundreds of millions are spent every month to entice consumers to buy. But which promotions really work? What do consumers say spurred them to try a new product, or stock up? And which brands are doing it best?
To answer these questions we turned to the Market Force field force of 300,000 and asked active shoppers about their own shopping.
In this webcast, we explore the following questions:
- Which grocery retailers are consumer favorites, and why?
- When do consumers make their mind up about brands they're going to buy? In-store? Before they go?
- Is online promotion starting to make a real impact?
- Are there differences by category, such as cereal, snacking, beverage, household products, and coffee/tea?
To find out what we learned, request a link to the archived version of the webcast and the presentation.
Please note: If you are part of or interested in joining our Shopper Force, please go to our Shopper Portal. Please do not use this page for application inquiries.
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